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20 URL Optimization Tips For Higher SERP Rankings – Try Now!

3 min read

URL Optimization Tips

A URL slug is the part of a URL that comes after the domain name. It is everything that appears in the address bar after the domain name. Its optimization is required for an improved SEO of the website, For this, we have shared a list of 20 URL Optimization URL tips with you. URL Example-, the URL slug is /page-title.

URL  slugs are important for two main reasons:

  • They help search engines understand what a page is about.
  • They make it easier for people to read and understand a URL.

What are the benefits of URL Optimization?

URL optimization is the process of making a URL more readable and understandable for both humans and search engines. URL optimization can have a number of benefits, including:

  • Helping humans to better understand what a URL is about.
  • Helping search engines to better understand what a URL is about.
  • Making it easier for people to share URLs.
  • Making it easier for people to remember URLs.

What is the importance of URL Optimization for SEO?

URL Optimization is important for SEO because it helps search engines understand what a page on your website is about. A well-optimized URL can also help improve the click-through rate (CTR) of your website in search engine results pages (SERPs).

20 URL Optimization Tips

There are a few URL optimization tips to keep in mind when optimizing your URLs:

1. Use dashes to separate words in your URL

Dashes are read by search engines as spaces which help them to understand each word in the URL. Use of dashes also makes your URL more readable for human visitors. This is also one of the on page seo techniques. Just like given in the example-

url optimization tips

2. URLs must be readable by everyone

Your URL should be easy for both humans and search engines to read. This means using lowercase letters, as well as avoiding characters that are not easy to read.

3. Keep your URL short

Your URL should be as short as possible while still being descriptive. A shorter URL is easier to remember and share.

4. Use relevant keywords in your URL

Your URL should describe the content on your page. It also leads to improved on page seo. This is important for both readers and search engines. Choose keywords wisely and strategically place them in your URL.

use of keywords in url

5. Use canonical tags

Canonical tags are used to tell search engines that a specific URL represents the master copy of a page. This on page seo technique is important when you have pages with similar or duplicate content.

6. Avoid using special characters

Special characters such as &, $, %, +, and others can cause problems with URL readability. It’s best to avoid them if possible.

7. Use lowercase letters

Using lowercase letters in your URL is easier to read and makes your URL look more professional.

8. Make sure your URL is accessible

Another URL optimization tip is that your URL should be easy to find and accessible from anywhere on your website. Make sure it’s not buried too deep in your website’s hierarchy.

9. Use 301 redirects

When you change your URL, you should use a 301 redirect to send visitors and search engines to your new URL. This will help preserve your SEO and avoid losing traffic.

10. Test your URL

Before you launch your new URL, test it to make sure it works correctly. Check all the links on your website and make sure they all point to the correct URL. You should also test your 301 redirects to ensure they are working properly.

test your url redirect

11. Add a favicon

A favicon is a small icon that represents your website. It’s displayed in the browser tab and URL bar, and it can help improve the click-through rate (CTR) of your website in SERPs.

12. Optimize your URL for social media

Make sure your URL is easy to share on social media. Use a URL shortener such as bitly if necessary, and avoid using long URLs that will be truncated when shared. Make sure to read social media optimization strategies for the right approach.

13. Block unsafe URLs with robots.txt

If you have pages on your website that you don’t want search engines to index, you can block them using robots.txt. This is a text file that tells search engines which pages to index and which to ignore.

14. Use Google Search Console

Google Search Console is a free tool that allows you to monitor your website’s performance in Google search results. You can use it to submit your sitemap, test your URL, and get more insights into how Google sees your website.

15. Monitor your URL’s performance

Once you’ve implemented all of the URL optimization tips, it’s important to monitor your URL’s performance. Check your website’s traffic and rankings to see if there is any improvement. If you see a decrease in traffic or rankings, make sure to investigate and fix the issue as soon as possible.

16. Add your mobile URLs to a sitemap

If you have a separate URL for your mobile website, make sure to add it to your sitemap. This will help Google index your mobile website and improve your mobile search rankings.

17. Prefer hyphens to underscores

When choosing between hyphens and underscores, it’s best to use hyphens. They are more readable and URL-friendly.

18. Organize your content with categories and subcategories

If you have a lot of content on your website, it’s important to organize it into categories and subcategories. This will help visitors find what they’re looking for and make your website more user-friendly.

19. Use breadcrumbs

Breadcrumbs are a navigation aid that helps users understand their location on your website. They are especially useful for websites with a lot of content.

20. Put Top Content in Root Folders

If you have content that is ranking well in search engines, it’s a good idea to put it in a root folder. This will help improve the URL’s click-through rate (CTR) and make it easier for users to find.


URL optimization is an important part of on page optimization. By following URL optimization tips, you can improve your URL and make it more readable for both readers and search engines. This will help you rank higher in search results and get more traffic to your website.

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