If you have an eCommerce website, there is a lot of stuff to handle to keep your website on top of search engines. While professional SEO agencies can be of great help, they are too expensive to afford for a beginner. The SEO audit tools can be your savior when you are struggling between budget and website ranking. We heard you. We have researched 10 free SEO Audit tools to help you with website monitoring, analysis, and optimization for search engines.
1. Google Analytics
Google Analytics is one of the most widely used free SEO audit tools in 2022. It informs you about how your website is performing over time on search engines.
The channel traffic feature helps you learn which channels are driving significant traffic to your business. If you find the traffic is low, it indicted that you need to work on SEO.
You can get a detailed report on users’ behavior on your website. Learn which pages have high page views, and a high exit rate, and use the information to optimize your pages and improve the metrics.
While Page Speed is one of the top ranking factors of Google, you can use Google Analytics to interpret the SEO data and make changes accordingly. If you aren’t sure about reading the data from the tool, you are advised to contact an SEO agency.
2. Google Search Console
Google Search Console informs you whether Google web crawls are able to access your site and ensures that all your new pages are being indexed and eligible for search results. You can access Google Search Console for free.
All you need to do is to verify ownership of your site to access Google Search data and get started. This free SEO audit tool offers several reports that provide detailed insights on crucial search factors. The Core Web Vitals report details how your pages perform based on real-world data, which pages load quickly, and which ones need improvement.
The Mobile Usability report analyzes each of your mobile pages to ensure that they are mobile-friendly. The URL inspection feature reviews specific URLs for coverage, mobile usability, and other issues.
If there are issues with your web pages, Google provides the list of affected pages, issues, and the steps you should to resolve them. After fixing the issue, you can complete the Google validation process to let them verify the fixed issues.
3. Upcity SEO Report Card
In this tool, you will have to submit your details, acquire a grade for your SEO and then find ways to improve your score. Enter your name, email address, phone number, website URL, and other business details into the tool.
You can provide your competitor’s domain and compare your performance with theirs. After submitting your details, the tool provides a detailed report on rank, links, On-site SEO, website accessibility, etc. if you want a detailed analysis of your website SEO, Upcity SEO report card is an excellent option.
4. Google Page Speed Insights
Page Speed Insights is another free SEO audit tool from Google. The tool runs a test on your site’s URLs and provides you with a score based on what it finds. The tool focuses on page loading times and the user experience. The audit report comes in three sections, namely, Passed audits, diagnostics, and opportunities.
Passed audits provide a list of the SEO elements where URL performs satisfactorily. Diagnostics displays specific aspects of your page performance along with suggestions to optimize those elements.
Opportunities list out the factors that are severely affecting your site performance and the benefits they offer when corrected. This tool is great for auditing single URLs but isn’t suitable for auditing entire sites or comparing data.
5. SERP Racer
SERP Racer is one of the leading SEO free analysis tools available in the market. This tool allows you to learn how quickly your website loads when compared to the others competing for the same keywords.
All you need to do is to enter the keyword you want to target and the tool enables you to know how fast your website should load to rank on the search engines.
6. SEO Checker
Next on our list of tools for SEO audit is SEO Checker. All you need to do is to enter your website’s URL and get a detailed report on your website analysis to your email. This free SEO audit tool provides you with the following information:
You get an SEO score that informs you if your SEO is good, okay, or poor. The Site speed analysis lets you know if your website is fast or slow and how to improve it for faster load speeds.
The Meta Tag assessment feature evaluates your meta tags and informs how to improve them for better rankings. Your website needs to be mobile-friendly to rank better on Google since it is a mobile-first index. The SEO Checker sees if your website is mobile friendly, if not, how to make it mobile-friendly.
7. HubSpot Website Grader
The ultimate goal of any marketing strategy is to generate traffic and qualify leads through the company’s website. With the HubSpot Website Grader tool, you can quickly enter your website URL and receive a report card on SEO health along with actionable insights on how to improve your SEO efforts.
The tool quickly analyzes your website’s performance and helps you identify specific performance issues and get clear and actionable feedback on how to fix them.
Additionally, you will get access to a five-lesson HubSpot Academy course on Website Optimization to educate you on how to improve your website performance issues.
8. Internet Marketing Ninjas
Internet Marketing Ninjas is an SEO-focused organization that offers a variety of free tools that you can use to optimize your website, generate meta tags, and attract organic traffic to your website. Here are some of the best free tools for SEO offered by the company:
The Broken link tool identifies the broken links and redirects on your website and uses the site crawl feature to create an XML sitemap of your website.
The On-page optimization tool evaluates your website content, meta information, and internal links and provides insightful analytics to improve them. The image metadata tool verifies all your page links on your web pages to learn what’s working and what’s broken and needs to be fixed.
9. Bing Webmaster Tools
This tool is designed by Microsoft that helps you track and manage your website’s performance on search engines. You can use the Site Scan tool to crawl your website and check for common SEO issues.
Once you complete a scan, the tool displays all the results on a detailed reports page. It offers a quick overview of important factors like scan status, number of pages scanned, number of errors, and number of warnings.
The reports list all the issues, errors, and any other warnings uncovered during the crawl. You can either see the total pages affected by each error or see the affected pages by clicking on the issue.
However, it is not possible to automate or schedule your adults using the Bing Webmaster Tools. It is a free SEO audit tool. Sign up, connect your website and check your site’s SEO health.
10. Seobility
Last but not least, Seobility is one of the best SEO audit tools that let you test your website’s compliance with the SEO guidelines. Enter your website URL and the tool analyzes your website and also offers tips on how to optimize your website for search engines. In addition to SEO audit, you gain access to 1,000 subpage audits, email reporting and alerts, and keyword monitoring.
It helps you quickly find out the on-Page SEO issues and resolve them to recover the lost web traffic and prevent future traffic dips. Using the meat information analysis understand the SEO issues with your site’s meta titles, meta tags, or page URLs.
The tool acquires data about your site’s headers, internal links, or improper anchor text and provides link structure suggestions on how to improve them. It also identifies server issues related to redirects, HTTP headers, or CSS and Javascript files and informs how to fix them.
FAQ
Does Google have free SEO audit tools?
According to the reports, search engines account for over 70% of all searches, and SEO tools powered by Google can provide the most accurate and comprehensive source of data. The good news is that anyone can harness the power of Google’s SEO for free.
Is it possible to get free SEO?
Yes. You can find several free tools that let you measure your site’s performance and optimize for SEO. With the free SEO tools, website ranking on search engines, and tracking your progress is made easier than ever.
How can I get free SEO tools?
To help you boost your website ranking on the search engine and attract web traffic organically, we have provided the top 10 free SEO audit tools for you in this blog post. Learn about each of them to identify the best fit tool for your eCommerce business.
Conclusion
Now it’s time to start auditing your eCommerce website, identify technical issues, and resolve them quickly to prevent them from negatively affecting your SERP rankings. Hope this article helped you find your ideal SEO tool. Thanks for reading!