If you run an online business, you understand how important traffic is. It is critical to assist in attracting visitors to your business to convert leads into sales. One effective way to generate traffic for your online business is through PPC marketing.
The global pay-per-click (PPC) software market was valued at USD 12.58 billion in 2019 and is expected to grow to USD 28.62 billion by 2027, at a CAGR of 11.2% during the forecast period.
Pay-per-click marketing is used by 45% of businesses worldwide. Text ads are the most popular, with 49% of users clicking on them. In this blog, we’ll look at how PPC marketing can help you drive traffic to your website.
What is PPC in marketing?
PPC is an abbreviation for “pay-per-click,” and it refers to a type of digital advertising in which advertisers pay each time a user clicks on one of their advertisements. Advertisers can use PPC marketing to create ads and bid on specific keywords or phrases relevant to their target audience. When a user enters those keywords or phrases into a search engine, the ads appear at the top or bottom of the search engine results page (SERP), and the advertiser pays a fee to the search engine if the user clicks on the ad.
How Does PPC Work?
Ads in Pay-Per-Click advertising are subject to an auction-style bidding system known as the Ad Auction. Major search engines use an automated process to determine the validity and relevance of advertisements that appear on their search engine results pages.
Advertisers bid on keywords relevant to their business during the auction. These are the search terms for which they want their ads to “trigger,” or appear. For example, if your business sells camping, you will want to bid on the keyword, “best sleeping bags”.
Use keyword research tools to find relevant keywords with a high volume and low average cost per click.
Once you’ve identified the relevant keywords, create an ad, and place it in the search engine platform. Add the keywords for which you want the ads to be triggered.
5 Best PPC Marketing Strategies for Driving Traffic to Your Website:
In the following section, we will go over the five best PPC marketing strategies for driving traffic to your website:
1. Define Your Audience
The definition of your target audience determines the success of your PPC campaign. To begin, you must define your ideal customer, their interests, and the problems they are attempting to solve. Once you’ve identified your target audience, you can create highly targeted ads that speak directly to your target audience’s wants and needs. You can only move forward by defining your audience, so this is the first and most crucial PPC marketing strategy.
2. Select the Appropriate Keywords
Keywords are at the heart of any successful PPC campaign. You must select the keywords that your target audience will use to search for similar products or services. Using keyword research tools like Google Keyword Planner or SEMrush, find high-traffic, low-competition keywords relevant to your business.
3. Select a Content-Rich, Appealing Landing Page:
Your website’s homepage and your ad’s landing page should be different. The quality of your landing page is a significant factor in determining your ad ranking. If you want your ad to appear near the top of the search results, your landing page should be packed with content related to your keywords, products, and services. Furthermore, you should select a landing page that provides an immediate opportunity for customer conversion.
4. Test and Improve Your Campaigns
PPC marketing is not a set-it-and-forget-it strategy. To improve campaign performance, you must constantly test and refine your campaigns. A/B testing can be used to test different ad copy, landing pages, and targeting options to see what works best for your audience.
5. Create Captivating Ad Copy
Your ad copy must be compelling and persuasive to persuade people to visit your website. Ensure your ad copy is relevant to your keywords, highlights your unique selling proposition, and includes a clear call to action.
5 Best PPC Marketing Tools:
In the below section, we are going to cover the five best PPC marketing tools which will help drive traffic to your Website:
1. SEMrush:
SEMrush is a comprehensive PPC marketing tool that includes features such as keyword research, ad campaign analysis, and competitive intelligence. It also provides automated ad management and optimization tools to assist businesses in saving time and increasing ROI.
Features:
- Budget and creative competitor analysis
- Keyword investigation, including local keywords.
- PPC cost comparison.
- Identifying competitors
- Analysis of Google Shopping campaigns
Pros:
A sophisticated PPC tool designed for businesses and SEO experts.
Extensive and accurate keyword research and suggestions
A multi-functional PPC tool that can handle all your SEO and advertising needs.
Cons:
It includes 40+ advanced PPC tools that will take some time to explore.
Price
Pro – $119.95 per month, billed annually.
Guru – $229.95 per month, billed annually.
Business – $449.95 per month, billed annually.
2. Google Keyword Planner:
The Google Keyword Planner assists you in targeting the right customers with the right keywords. This PPC tool will provide you with keyword ideas for your campaigns.
What’s more, you ask? When you plan your time, you can get the best price on the keywords. You can create ad groups and set bids for each keyword before beginning your campaign. This platform is free for all users.
3. SpyFu:
SpyFu offers a comprehensive set of PPC tools for optimizing your paid campaigns. You can do everything from providing keyword suggestions to spying on your competitors’ ad activity.
Features:
- Discovers the history of competitors’ ad spend and paid keywords.
- Determines who is bidding on your keywords.
- Provides intelligent keyword suggestions.
- Keywords are automatically organized into ad groups.
- Displays historically successful ad copy to help you with your creative strategy.
Pros:
A simple interface that anyone can use.
A keyword tool that is both comprehensive and accurate
Money-back guarantee for 30 days
Cons:
There is no separate PPC plan.
Price:
Basic – $33 per month, billed yearly
Professional – $58 per month, billed on an annual basis
Team – $199 per month on an annual basis
4. PPC Ad Editor:
PPC Ad Editor is one of the best tools for efficiently and quickly creating and reviewing PPC ads. It is the only online ad creation and proofing software solution that enables you to receive pay-per-click campaign reviews and approvals more quickly. This is one of the most effective PPC platforms.
Key Characteristics:
- Share your proposed PPC ads and keywords from your web browser.
- Add comments and accept or reject feedback.
- Upload your campaigns directly to Google Ads or export them as an editor-friendly CSV.
- Real-time distribution of your campaigns to other team members.
Pros:
More fast campaign approvals
Option for instant comments and feedback
Mock-ups of your PPC ads and keywords in a logical order
Manual and time-consuming cut-and-paste work has been reduced.
Cons:
Only Google Ads are supported.
Only expanded and responsive ads are supported.
There is no way to set campaign budgets or keyword bids.
Pricing:
Starter: Free
Business: $49/month
Agency: $99/month
5. Google Trends:
Did you know that Google Ads Trends is one of the most popular PPC tools on this list, with marketers worldwide relying on it? Do you want to know what makes it so unique? Continue reading to find out.
Google Trends is an online search tool that shows how frequently a specific keyword has been searched over a given period. The results are displayed in a search index volume graph. It can display the relative level of interest in a particular keyword. You can also compare the degree of interest in various keywords.
Conclusion:
To summarize, PPC marketing can effectively drive traffic to your website; however, it necessitates careful planning, execution, and monitoring. Remember to conduct keyword research and selection, write compelling ad copy, set a reasonable budget, and monitor your campaigns regularly to ensure optimal results. Best wishes for your PPC marketing efforts!