On-Page SEO and Off-Page SEO are the two essential elements of Search Engine Optimization without which you end up losing enormous opportunities for organic lead generation through search engines. While On-Page SEO techniques deals with optimizing all the elements on your website, Off-Page SEO helps you take measures outside your website that can help your rank higher on the search engines. Do you want to learn the best Off-Page SEO techniques to improve your website ranking and domain authority? Let’s go get it without any delay!
What is an Off-Page SEO Optimization?
Off-Page SEO refers to the measures taken outside of your website that result in higher SERP rankings. This includes building backlinks, social media engagement, guest blogging, etc. We will learn about the other techniques in the later part of this article. If you want search engines to recommend your website as search results, you need to perform Search Engine Optimization (SEO) for your website. Just like On-Page SEO, Off-Page SEO is an important practice to take your brand to the public and establish it as a leader in your industry in the long run.
Top 10 Off-Page Optimization Techniques:
What are off-page SEO strategies?
By the time you arrive reading here, these questions might have popped up in your mind. Well, we are there to assist you. Keep reading for a few more minutes and you will unlock a detailed Off-Page SEO checklist to guide you throughout your SEO journey:
Off-Page SEO Technique #1: Link building
Do you think link building has become obsolete for SEO in 2022? Maybe, You Are Wrong! See what the stats say:
94% of people believe that link building will continue to be one of the key Google ranking factors in the next five years. (Aira) Surprise!
Let’s look at what you do for link building.
The primary purpose of link building is to acquire quality links from authoritative websites and increase your website’s credibility for better search engine ranking. Read on to learn some of the tips for link-building:
- Linking from authoritative sites can help you build trust and reputation in less time. Make sure you get links from authoritative sites, unique domains, and online directories that are relevant to your website.
- If it’s not possible to obtain links in the same niche, try acquiring links from the niches close to your business.
- Some of the ways to earn links to your website are through guest blogging, content marketing, etc.
- Quality links should be given higher priority than the number of links (quantity) while building for higher search engine rankings.
Off-Page SEO Technique #2: Content Marketing
Content Marketing is much more than creating and publishing content. On a broader note, content marketing helps in both On-Page and Off-Page SEO. When you write a guest post for a website or publish your article in the forums, it gets linked by reputed websites and attracts potential traffic to your website. As a result, your brand reach is improved and visibility on search engines increases. Thus, content marketing is closely associated with link building, PR, social media marketing, etc.
According to the statistics,
- 94% of the content published gets zero external links. It means getting links is tough and that too from multiple websites is still tougher. Don’t worry! it’s not impossible. Quality along with consistency is the secret.
- Long-form content can help you get an average of 77.2% more links than short-form content (See the image above), Make sure your content is detailed and useful.
- The ideal length of content to get maximum social media shares is between 1000-2000 words. (Backlinko).
- Make sure to include main keywords all over the content but avoid keyword stuffing. Titles, Headings, and Sub-Headings are a gold mine. Use them for your benefit. Include keywords and give a definite structure for better readability.
Off-Page SEO Technique #3: Social Media Engagement
This one picture says about the penetration of social media in our daily lives. Social Media has an important role in deciding how users interact with your business. First, launched as networking platforms, social media platforms are now used as search engines to help businesses connect with their target audience and also help users find retailers selling their desired products.
Though social sharing is not a ranking factor of search engines, it amplifies the ranking factors for SEO. You can observe in the above infographics that Facebook has recorded the highest percentage of social sharing activity among others according to the survey. Social sharing can help you reach a potential audience looking for solutions for their issues. If your customers want to raise a query or leave a review, they can use social media as a medium of communication.
Off-Page SEO Technique #4: Guest Posting
Guest Posting has emerged as one of the best SEO optimization practices for a website. Guest blogging or guest posting is the process of writing content for other websites with significant website traffic. Many authoritative websites are open to guest blogging.
You can learn from the above infographics that guest blogging generates an average of 50 visits each month.
If your article is shareworthy and goes live on authoritative websites, you can attract years of traffic depending on how helpful your article is and the popularity of the site it’s posted on.
It allows you to acquire quality backlinks to your website which is a powerful practice to build credibility for your website.
Off-Page SEO Technique #5: PR
Public Relations (PR) is the art of managing how the public thinks about your business. As a business owner, you already know that relationships can make or break a business. Public relations is an excellent way to convey your brand voice and establish your brand in a way you want to be known to the public. For a long time, PR and SEO are seen as two different branches of marketing. In recent years, the gap between them has reduced to work together.
A strategized PR campaign can help you place your business at the forefront of your target audience, increase brand awareness, drive referral traffic to your website, and position yourself as a thought leader in the industry.
According to the survey from truelist, the top PR strategies to use for a business are shown below. Make sure you consider them before creating your PR campaign.
Off-Page SEO Technique #6: Local SEO
Do you know that over 97% of users search online to find businesses nearby? Local SEO is a part of the SEO strategy that helps your business become visible in the local search results on Google.
‘Near me’ searches have significantly grown since the introduction of local SEO. Google My Business and Citations are the two strategies for local SEO.
Are you still not sure about local SEO? A survey conducted by Think With Google in 2016 reveals the effect of listing your business for local SEO.
1. Google My Business:
Google My Business (GMB) helps you claim ownership of your business, and add details and images about your business. You can also provide your location details using the map, your services, and customer reviews on Google. It allows customers to learn about your business and take a specified action.
Citations are one of the crucial factors in local SEO. A Citation is the mention of the business name, address, and phone number (NAP) on Google. While the basic information provided by citations is name, address, and phone number, some websites offer opportunities to add additional information.
Having your business listed in online directories informs Google that your business exists. The number of listings, accuracy, and quality of the listings can greatly influence how Google perceives your online presence. So, be wise in choosing your citation. Some of the popular sites that allow citations for local SEO are:
Off-Page SEO Technique #7: Forums
If used correctly, forums can become a crucial off-Page SEO technique in understanding your audience. Forums allow you to connect with other users and experts in your industry. If you think forums are dead, a survey conducted by SimilarWeb on the traffic generated by forums is tabulated below:
Forums like Quora and Reddit are excellent platforms to share knowledge, and experience and build relationships with your potential customers. Forum discussions are very helpful in answering customers’ doubts and obtaining solutions to unresolved problems. Here are the top SEO forums to find meaningful answers to your questions:
Off-Page SEO Technique #8: Reach Out to Influencers
It all started with social media influencers doing sponsored posts on Facebook, Instagram, YouTube, TikTok, and other social media platforms. Influencer marketing is an excellent way to attract quality leads and build brand awareness.
Do you know that 70% of marketers measure the ROI from influencer campaigns (see the infographic above)? More brands are turning towards influencer marketing due to the aggressive potential it has in generating sales.
It may take you some time initially, but, once you create the list of top bloggers and influencers in your niche, you can gradually get in touch with them and get backlinks from their sites. After establishing good relationships with the influencers, you can ask for product promotions or endorsements on their social media or websites. If you are wondering where to find the right influencers, here are the top three platforms according to the 2022 Statistics (statista.com):
Off-Page SEO Technique #9: Article Submission
Article submission is a popular off-page SEO practice. You can prepare a good quality article adhering to SEO practices and submit it in the popular article submission directories. You should submit high-quality articles to obtain the maximum benefits of this technique.
Make sure that the article is unique, informative, and contains enough keywords to help your article rank higher on the search engines. Since your article is published in reputed directories, it is viewed by a wider audience globally. Thus, you can attract potential traffic from authoritative sites.
If your article is share-worthy, it is shared across multiple platforms and people visit your website for more content. As a result, your brand reach improves and more people visit your website. Shown below are some of the top article submission sites for SEO:
Off-Page SEO Technique #10: Customer Feedback
As per the latest stats, 93% of the users admitted that online reviews impacted their buying decisions. Customer reviews are highly underrated when it comes to Off-Page SEO strategies. Positive reviews can have a great influence on your website. Don’t believe it? See below.
It doesn’t mean negative reviews are bad. The negative reviews left unattended is a terrible mistake. It’s impossible to run a business without negative reviews. But, how you respond to negative reviews and how quickly you can resolve their issues is important to build credibility among the audience and grow your business.
Here are three good reasons why customer reviews are helpful for SEO:
- Helps your website rank for long-tail keywords.
- Reviews provide ideas to create new content. Thus you can consistently provide in-demand content and acquire more audience.
- You get higher trust from the search engines and thus can rank better.
Hope you enjoyed reading this article about the top 10 Off-Page SEO techniques to place you on the top of search engine results in 2023. If you face any trouble in creating backlinks or implementing any of these techniques, feel free to comment. SEO Board is the ultimate platform for all your digital marketing needs. Happy Reading!