Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking for a new pair of shoes, you might do keyword research like “shoes” or “buy shoes online”.
Why Are Keywords Important for Search Engine Marketing?
Keywords are important for Search Engine Marketing (SEM) because they are used to match your ads with the searches that people are looking for. The better your keyword match, the more likely your ad will be shown to someone who is looking for what you’re selling.
How to Find Keywords for SEO?
There are a number of different ways to find keywords for SEO. Here are a few of the most popular methods:
- Use keyword research tools like Google AdWords Keyword Planner or Moz Keyword Explorer.
- Look at what keywords your competitors are targeting.
- Use keyword tracking tools to see which keywords are driving traffic to your website.
Qualities of a Keyword
When you’re choosing keywords for SEO, it’s important to choose ones that have the following qualities:
The keyword should be relevant to your business and the products or services you offer.
2. Search volume
There should be enough people searching for the keyword that it’s worth targeting.
The keyword should have enough search volume to be worth targeting, but not so much competition that it will be difficult to rank for.
Types of Keywords
There are a few different types of keywords that you should be aware of:
1. Short-tail keywords
These are short, one or two-word keywords that are highly relevant to your business. They tend to have high search volume and low competition.
2. Long-tail keywords
These are longer, three or more-word keyword phrases that are less competitive and easier to rank for. They tend to have lower search volume than short-tail keywords.
3. Local keywords
These are keywords that include your city or region in the keyword phrase. For example, “plumber Los Angeles.” Local keywords are a good way to target customers in a specific location.
4. Product keywords
These are keywords that include the name of a product or service you offer. For example, “widget.”
Choosing SEO Keywords vs. PPC Keywords
One important thing to note is that there is a difference between choosing keywords for SEO and choosing keywords for pay-per-click (PPC) advertising. With SEO, you want to choose keywords that are relevant to your business and have a good chance of ranking high in the search engines. With PPC, you want to choose keywords that are relevant to your ad and have a good chance of being clicked on by people who see it.
How to Use Keywords for On Page Optimization?
Once you’ve chosen the keywords you want to target, there are a few different on page optimization ways you can use them on your website:
1. In the title tag
The title tag optimization is the text that appears in the search engine results page (SERP) when your website comes up. It should include your keyword and be relevant to what your website is about.
2. In the meta description
The meta description is the short description of your website that appears below the title tag in the SERP. It should also include your keyword and be relevant to your website. Meta tags optimization is required for high ranking in SERP.
3. In the headline
The headline is the main heading of your web page. It’s one of the first things people will see when they land on your site, so it’s important to make it keyword-rich and attention-grabbing. Read our guide on heading tags optimization for improved on page SEO.
4. In the body text
The body text is the main content of your web page. You should include your keyword throughout the text, but don’t overdo it or else you’ll be penalized for keyword stuffing.
5. In the alt text
The alt text is the text that appears when an image can’t be displayed. It’s a good idea to include your keyword in the alt text of any images on your website.
Best Keyword Research Tools
There are a number of different keyword research tools you can use to find keywords for your website. Some of the most popular ones include:
1. Google AdWords Keyword Planner
Google AdWords Keyword Planner is a keyword research tool that allows you to find keywords for your website. It’s a free tool that’s part of the Google AdWords advertising platform.
2. Google Trends
Google Trends is a keyword research tool that allows you to see how popular keywords are. It’s a free tool that’s part of Google search.
keywordtool.io is a keyword research tool that allows you to find keywords for your website. It’s a free tool that’s available online.
Ubersuggest is a keyword research tool that allows you to find keywords for your website. It’s a free tool that’s available online.
5. Moz Keyword Explorer
Moz Keyword Explorer is a keyword research tool that allows you to find keywords for your website. It’s a paid tool that’s part of the Moz SEO platform.
6. SEMrush keyword research tool
SEMrush keyword research tool is a keyword research tool that allows you to find keywords for your website. It’s a paid tool.
Keywords are an important part of search engine marketing and SEO. They help match your ads and website with relevant searches and can help you rank higher in the search engines. When choosing keywords, it’s important to choose ones that are relevant to your business and have a good chance of ranking high in the search engines.