SEO Board SEO Board is informational platform to get information on latest industry trends, digital marketing, SEO, content marketing and affiliate marketing industry. Stay Tuned for regular updates!

Top 10 Most Important Google Ranking Factors

3 min read

google rankings factors

Did you realize there are over 200 Google rankings factors? Google uses ranking variables to determine how well your website’s content suits a certain online search. And Google is by far the most popular search engine on the globe.

Google is the most popular search engine platform on the planet. According to the most recent data, Google handles about 99,000 searches per second (Internet Live Stats, 2023). This amounts to more than 8.5 billion searches every day. As a result, ranking better in Google search results might greatly benefit your organization. However, with so many different elements to consider, which Google ranking factors should you prioritize?

In this post, we’ll take a deeper look at 10 elements that can definitely boost your ranking. If you haven’t addressed all of these things, attempt to do so as soon as possible. 

What Is a Google Rankings Factors?

Google search ranking factors are the aspects of your website that the Google search algorithm considers when determining which pages to display in search results for a particular search query.

For instance, if someone puts “best tools for keyword research” into their search engine, Google utilizes ranking factors to display content that is most likely to benefit that searcher.

Why Is It Important to Understand Google Ranking SEO Factors?

Understanding Google rankings factors are important because they determine a website’s visibility in search engine results, which can affect traffic and lead generation potential. Companies may boost their search engine visibility and attract more organic visitors by improving their website content and structure to fulfill these ranking variables.

google ranking factors

10  Top Google Rankings Factors: 

1. Content-Length:

Because content is king, having more content than competitors is regarded to be better for search rankings. According to SEO experts, a higher word count can aid in achieving higher ranking positions based on the idea that word count is a sign of content quality. It has been discussed and tested several times, but it has always been proven that longer content performs better.

2. Content Quality:

Quality content attracts the right audience to your website, engages them, and motivates them to take action on your website. If the user finds the content beneficial, they are more likely to share it with others. Always try to create 100% new content that is free of plagiarism.

3. Backlinks:

Backlinks are one of the most important aspects of SEO since they show search engines like Google that your website has authority, especially if it is linked to other high-authority domains. More than 90% of websites receive no traffic, which is sometimes due to a lack of backlinks.

4. Keywords:

Keywords are useful since they inform search engines about the content of your website. “Keyword” is another term for the words and phrases that users enter into search engines to find the information they want. For example, if you’re creating a 1000-word post, you should utilize 3 to 4 keywords to improve your ranking.

5. Social Signals:

Yes, social signals (such as shares, likes, and follows) can have an impact on Google’s ranking algorithm. A strong social media presence can indicate a website’s popularity and relevancy, which can improve its search engine position. However, it is crucial to note that social signals are only one of many variables considered by Google when ranking websites, and their influence may vary based on the exact search query and other ranking factors.

6. Site Architecture:

A good website architecture is important not just for providing a wonderful user experience, but it is also essential for attaining SEO success. Structure your site correctly, and search engines will comprehend and rank your content better in the SERPs.

7. Mobile-friendliness:

In search engine results, mobile friendliness is a top google ranking factors for websites. Having a mobile-friendly website may help it rank higher in search engines and make it simpler for visitors to access and engage with its content on mobile devices.

8. Website Security

Along with site layout, Google now considers site security to be an important ranking consideration. One of the most important criteria is that your website employs the HTTPS protocol, which encrypts data sent between your website and a user’s browser. 


HTTPS (HyperText Transfer Protocol Secure) is a security protocol that encrypts and protects the data transfer between a user’s browser and a website. Google considers HTTPS as a lightweight ranking factor, as it signals to users that the website is secure and their data is protected. Having an SSL certificate (which enables HTTPS) can improve a website’s ranking, but it is only one of many factors that Google uses to determine its search results.

10. Page speed:

Users anticipate a painless surfing experience, which is why page speed is a key ranking factor. If your pages take less time to load, your bounce rate will rise and your ranking will stay high. You may test it using GT Metrix or Google Page Speed Insights.

Final Words:

Google ranking factors are vital to your website’s content. They assist you in gaining visibility in search engine results and increasing traffic to your website. However, they are also one of the most challenging components of SEO since they fluctuate depending on the particular search query and other criteria that Google considers when ranking websites.

There is no better time than now to boost your website’s ranks! Check read this post to see which Google ranking variables can help your website get attention. Then, use these top Google ranking elements in your website design to make it more prominent in search engine results and attract more people!

SEO Board SEO Board is informational platform to get information on latest industry trends, digital marketing, SEO, content marketing and affiliate marketing industry. Stay Tuned for regular updates!

Leave a Reply

Your email address will not be published. Required fields are marked *