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Top 10 E-commerce SEO Tools to Boost Your Sales

3 min read

ecommerce technical seo

The ecommerce trend is growing day by day. Because of the pandemic’s long-term impact on global consumer behavior, going digital is essential for any business’s survival. As a result of recent trends in online shopping, ecommerce will continue to thrive in the future! ecommerce SEO tools Play a vital role in improving your sales.

Global ecommerce growth is expected to be 10.4% in 2023, increasing global ecommerce sales to $6.3 trillion. This is a 0.7 percentage point gain above the growth rate in 2022, which follows a significant drop in 2021. This blog will go over the top 10 ecommerce SEO tools for increasing sales.

Why are SEO tools essential for success?

SEO is important because it increases the visibility of your website, which means more traffic and more opportunities to convert prospects into customers. Examine the SEO tools available to you for improved ranking.

Top 10 ecommerce SEO Tools to Boost Your Sales:

1. Google Analytics: 

Google Analytics is a free web analytics tool that allows you to monitor the traffic and performance of your website. Google Analytics can help you track the number of visitors to your website, where they come from, and how they interact with it. You can use this data to boost your website’s performance and conversion rate. This is the best SEO tool for ecommerce sites.

ecommerce seo tools

Key features of Google Analytics:

  • Visualization and reporting
  • Funnel Analysis
  • Tag Management
  • Smart Goals
  • Data Activation
  • Integrations

2. SEMrush:

SEMrush is yet another popular SEO tool with a wide range of features. SEMrush allows you to conduct keyword research, track your site’s ranking, analyze your competitors, and optimize your on-page content. It also has a backlink audit tool that can help you identify and remove harmful backlinks.

top seo tool for ecommerce

The Most Effective Semrush Features for Improving Your Search Rankings:

  • Position Tracking
  • On-Page SEO Checker
  • SEO Content Template
  • Organic Traffic Insights
  • Site Audit
  • Keyword Magic Tool
  • Keyword Gap Analysis
  • Keyword Overview

3. Google Search Console:

Google Search Console is a free tool that provides insights into how your website is performing in search results. It helps you monitor your site’s traffic, performance, and indexing, and gives you alerts if there are any issues with your site. You can use Google Search Console to submit your sitemap, monitor your site’s crawl status, and identify any errors or issues that need to be fixed.

Key features of Google Search Console:

seo tools for ecommerce sites
  • Google owns this.
  • A must-have tool for ecommerce SEO marketers.
  • Deal with website tracking and optimization.
  • Provides comprehensive performance data.

4. Ahrefs:

Ahrefs is a popular SEO tool that can help you improve the search engine rankings of your website. It is an excellent e-commerce SEO tool for conducting a thorough SEO audit of your e-commerce store quickly and efficiently. It has a wide range of features, such as keyword research, site auditing, backlink analysis, and competitor analysis. You can use Ahrefs to identify keywords that your competitors are ranking for and opportunities to improve your rankings.

ecommerce seo tools

Key features of Ahrefs:

  • To compare the content of your website, use Content Explorer.
  • Keep track of key metrics.
  • Compare your website’s performance to that of others in your industry.
  • A complete all-in-one e-commerce SEO tool.

5. Moz Pro:

Moz is a well-known name in the SEO industry. If you want to take Moz to the next level, consider Moz Pro. Moz Pro is one of the best ecommerce SEO tools for tracking SEO performance. It also has a page optimization tool that can help you improve your website’s on-page SEO. With Moz Pro, you can identify which pages on your site require improvement and receive recommendations on how to optimize them. Moz Pro is one of the top SEO tool for ecommerce.

best seo tool for ecommerce

Features of Moz Pro:

  • Excellent dashboard that provides detailed information about your overall SEO performance.
  • Excellent section of resources
  • Excellent research tool
  • Lets you know about important crawler issues

6. SpyFu: 

SpyFu is an SEO tool that helps you spy on your competitors. With SpyFu, you can analyze your competitor’s keywords, ad campaigns, and backlinks. You can also use it to identify the keywords that your competitors are ranking for and find opportunities to improve your own rankings.

best seo tools for ecommerce

Key features of SpyFu:

  • SEO performance analysis
  • API access
  • Keyword rank tracking
  • SERP analysis

7. Google Keyword Planner: 

Google Keyword Planner is a free tool that assists you in determining the keywords that people are searching for on Google. With Keyword Planner, you can identify relevant keywords for your business, discover new keyword ideas, and gain insights into keyword trends.

The tool provides data on the frequency of various word searches as well as the evolution of those searches over time. It also suggests bid ranges for each keyword so you can set your advertising budget.

seo tools for ecommerce sites

8. KW Finder:

KWFinder is a keyword research tool that assists users in finding long-tail keywords that have low SEO difficulty, search volume, and competitive metrics. It enables users to analyze and track their keyword rankings, as well as research the keyword strategies of their competitors. KW Finder also includes features such as keyword filtering by location and language, as well as keyword and question suggestions.

ecommerce seo tools

KW finder features

  • A Simple user interface
  • Affordable
  • Ideal for assessing the strength of SERP competition.
  • A user-friendly and informative dashboard

9. Helium10:

Helium10 is an excellent tool for determining the best opportunities to sell on Amazon. It has a fantastic tool for comparing and finding products in a comprehensive ASIN database of over 450 million products. This also allows you to search for thousands of keywords. You can also write listings like a pro and manage your business effectively.

seo tools for ecommerce sites

Key Characteristics:

  • Provides detailed product information
  • Lots of impactful keywords
  • Lets you access outside traffic as well.

10. Raven SEO Tool:

Raven SEO Tools is one of the best ecommerce SEO tool suites for conducting in-depth SEO and SEM competitor research. You can easily understand your competitors’ keyword choices, review landing pages, and create effective ad copy.

best seo tools for ecommerce

Key features:

  • Insights that are comprehensive
  • Keyword research software
  • Integration with Google Data Studio
  • Site Auditor tool
  • Keyword rank checker


In conclusion, optimizing your ecommerce website for search engines can be a challenging task, but with the help of the right tools, you can improve your search engine rankings and boost your sales. The top 10 ecommerce SEO tools we’ve discussed in this article are all excellent options that can help you analyze your site’s performance, identify areas for improvement, and implement effective optimization strategies. By using these SEO tools for ecommerce sites you can stay ahead of the competition and achieve success in the world of ecommerce. Remember, consistent effort and ongoing optimization are key to achieving long-term success.

SEO Board SEO Board is informational platform to get information on latest industry trends, digital marketing, SEO, content marketing and affiliate marketing industry. Stay Tuned for regular updates!

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