The email list is one of the most important tools for any business. It allows you to stay in touch with your customers and prospects, and build a relationship with them. Build email list from scratch as it is a valuable asset for your business, and it’s something that you should start working on as soon as possible.
There are a few different ways to build email list from scratch. In this article, we’ll go over some of the most effective methods.
1. Use A Sign-Up Form On Your Website
The first and easiest way is to collect email addresses from people who visit your website or blog. You can do this by adding a sign-up form to your site and offering something of value in exchange for an email address. This could be a free report, an e-book, or a coupon code.
Additionally, if you want to increase the conversion rate you can give people some incentives to sign up. Some incentives include:
- Free E-Book
- Coupon
- Webinar Registration
- PDF version of a blog post
2. Personalized Call-To-Action For Each Landing Page
If you have a specific landing page for each offer or product, you can include a customized call-to-action (CTA) that encourages visitors to sign up for your email list. This could be a button or a banner that says something like “Get the latest updates” or “Sign up for a free ebook.”
For instance, if you have an article on “On Page SEO Checklist” which is getting abundant of traffic then that traffic can be used as an opportunity to collect emails for your next webinar on Search Engine Optimization course or you can offer an ebook on “SEO Strategies”.
Another great example is displaying attractive and problem solving taglines to attract customers, like “How To Get You First 10,000 Instagram Followers?”
It will make an addition in two ways, first you might raise earning prospects by offering a paid SEO course and second you are building long term customer relationships.
3. Create A Pop-Up Or Slide-In For Each Webpage
Another option is to create a pop-up or slide-in form that appears when someone visits your site. This is a great way to collect email addresses from people who are already interested in what you have to offer.
A pop-up appears relevant to the content on your page, or to her activity, after a visitor has spent a set period of time there.
Exit pop-ups and scroll pop-ups are two types of exit intent tracking that may appear on a website.
Just like we went to the pricing page of Optinmonster, a powerful customer Acquisition & Lead Generation Software and were about on click on close, before that got this popup on screen
4. Use Social Media To Build Email List From Scratch
Social media is a great way to connect with potential and current customers. You can use it to promote your offers and collect email addresses.
To improve your overall lead generation, you may include a sign-up button or an opt-in form on your Facebook page. It’s simple to do, and if you’re just getting started, it may be a significant help.
Just like “Search Engine Land” has utilized social media to collect email data of the visitors.
5. Choose A Trustworthy Email Marketing Platform
Initially, managing and sending emails for first contacts is feasible through platforms such as Gmail and Outlook. When you’re ready to start building your email list, you need to choose a platform to use. There are a lot of different options out there, so it’s important to choose one that will meet your needs and budget.
Choosing to invest in a strong email marketing platform will assist you save time while you build email list from scratch, since it will allow you to focus on capitalizing on the full potential of email marketing right from the start.
Here is the list of best email marketing automation tools of 2022-
- Mailchimp
- Zoho Campaigns
- Send In Blue
- Drip
- Klaviyo
- Send In Grid
- Moosend
- Mailerlite
- Campaigner
- Getresponse
6. Create More Landing Pages
A landing page is a standalone web page, distinct from your main website, that’s designed for a single purpose: to get visitors to take a specific action, such as signing up for your email list.
As per the research done by Hubspot, it is stated that companies found an increase in email data upto 55% on having multiple landing pages like from 10-15.
The more landing pages you have, the more opportunities you have to collect email addresses. You can create landing pages for specific products, offers, or even blog posts.
Say you are offering a search engine optimization course then you can have multiple landing pages solving queries people with different demographics. Some people might be facing an issue in on page SEO strategies or some might want to join a technical SEO course. Your course can be pitched to both types of audience but with a different landing page. Well, all-in-all it’s a great strategy when you want to build email list from scratch.
7. Host A Webinar Or Virtual Event To Build Email List From Scratch
Webinars and virtual events are a great way to connect with your audience and build email list from scratch. You can promote your event in advance and then include a sign-up form on the event page.
People who attend your event will be interested in what you have to say and will be more likely to sign up for your email list.
8. Include A CTA On Your About Us Page
Your About Us page is one of the most visited pages on your website. This makes it a great place to include a CTA for your email list.
You can include a sign-up form or a link to a landing page where people can sign up for your email list. Make sure to include a CTA that stands out and is relevant to your business.
Great example of this by HEYDAY is that you just can’t miss to provide your email too.
9. Use Tools To Find Email Addresses
There are a number of tools you can use to find email addresses. These tools can be used to find the email address of someone you know or to find the contact information for someone you don’t know.
These tools allow you to enter a domain name and it will return a list of email addresses associated with that domain.
Check out the list of Best Tools for finding email addresses-
- Sellhack
- Datanyze Insider
- ContactOut
- Voila Norbert
- Find That Email
- Lusha
- Hunter
- AnyMail Finder
10. Use Lead Magnets To Build Email List From Scratch
A lead magnet is an incentive that you offer to people in exchange for their email address. It could be a free report, an e-book, or a coupon code.
Offering a lead magnet is a great way to grow your email list. People are more likely to sign up for your email list if they know they’ll get something in return.
11. Collaborate With Other Businesses
Collaborating with other businesses is a great way to grow your email list. You can promote each other’s products or services to your respective audiences.
You can also collaborate on webinars, virtual events, or even physical events. This is a great way to reach a larger audience and grow your email list.
12. Create A Referral Program For New Signups
A referral program is a great way to encourage people to sign up for your email list. You can offer a discount or a free product in exchange for a new signup.
This is a great way to grow your email list while also giving your existing customers an incentive to spread the word about your business. It is one of the numerous types of email marketing campaigns to follow.
Conclusion
Building an email list from scratch can be a daunting task. However, by following the tips in this article, you can build a high-quality email list in a relatively short period of time.
Remember to focus on creating quality content, building landing pages, and using lead magnets to grow your email list. And don’t forget to collaborate with other businesses to reach a larger audience.