10 Best Hashtag Research Tools For Better Brand Reach

Businesses are always looking for new ways to grab the attention of their target audience. Particularly, Hashtags are a wonderful way of reaching out to your target audience without wasting your time and money searching in the wrong bush. In this  article, we will learn about the importance of hashtags and the 10 best hashtag research tools in the market. 

What is a Hashtag?

A hashtag is a label on social media sites that makes it easier to find information about a specific topic, person, product, or service. Hashtags allow social media users to explore trendy content, content optimization techniques, the content of their interest or any special occasion, etc.

Importance of Hashtags

Using Hashtags is more than #mondaymotivation, #newyear, and #boycott trends. If you are using social media to promote your brand, then you should consider using hashtags. Millions of people are using social media and the number is increasingly growing than ever. But not all of them can be your ideal audience. Hashtags are the one that filters out the unwanted and helps you reach your target audience.

• A student or a job aspirant can find out the best job opportunities or connect with the top industry experts using hashtags on LinkedIn. By connecting with the HRs, senior employers, and CEOs, you can learn from them and accelerate your career growth.

• For a company, hashtags help them filter out the right talents in the industry across the millions of job aspirants. Also, one can use hashtags to find out about people, pages, products, and services on social media sites.

• Now that you have realized the potential of hashtags, you should know that some hashtags produce better results than others. Thus, it is essential to use the right hashtags suitable for your brand niche for better brand visibility and engagement. 

• You need to research more to get relevant and high-performing hashtags. It is useless to waste your time searching for the top trending hashtags on the app. You cannot use random hashtags or copy-paste all the relevant hashtags on the IG app. 

• A hashtag generator is what you need for an effective hashtag generation. If you feel that you are not good enough at researching, we ensure you don’t lose the subtle opportunities of lead generation. 

We have provided the 10 best hashtag research tools that recommend the top hashtags for each social media optimization of different platforms. Most of them also provide hashtag analysis for optimum results.

#10 Best Hashtag Research Tools

While you can use hashtags on any social media platform, they are more popular on Instagram and Twitter. The best hashtag research tool depends on your requirements and how much you can spend. Let’s jump straight into the top hashtag research tools. 

1. Inflact 

Inflact is a powerful hashtag analytics tool that lets you automatically generate hashtags by entering keywords, photos, or URLs. 

Features:

• Upload any picture of your choice and this AI-powered tool suggests frequent, average, and niche hashtag combinations for social media using artificial intelligence. 
• Get visualized analytics for each hashtag. Learn about the competition, top, and the latest post related to the hashtag, and also the number of daily uploads on the hashtags.
• Enter up to 5 keywords separated by commas. This Instagram hashtag research tool creates a hashtag list of the most popular hashtags relevant to the keywords. 
• Unlike Instagram, this research tool helps you find relevant hashtags containing keywords, at the beginning, middle, or end of the tags through the advanced search mechanism.  
• It comes with a database containing millions of hashtags trending, relevant, and niche-related, regularly updated to attract followers across the globe. 
• Once you tie up with Inflact, you get 24/7 Customer Support from the makers to immediately resolve your issues.   

Pros:

• Advanced hashtag research with multiple language support and understanding of synonyms.
• A wide range of tutorials available
• Robust Customer Support team
• Frequently updated database

Cons:

Less information is available on their website

2. Later

Later is a social media management and Instagram hashtag research tool that extends your brand reach increases your post engagement and saves your time in managing the social media profile. 

Features:

• The Instagram Hashtag Analytics tool reveals which posts result in higher engagements, and which one has the most comments, likes, saves, etc.  
• Having loyal followers improves your brand’s credibility in the market. The hashtag suggestions feature helps you create and save the relevant hashtag lists to increase your post’s reach to more people. 
• With this tool, you don’t have to take the laborious task of searching hashtags on each application. Mention the niche you want to collect hashtags on and the tool provides you with the top-performing hashtags along with new ones. 

• You can organize the hashtags of different categories and paste them into your post with just one click. This tool lets you do everything with the hashtags to boost your post engagement, and brand visibility.  

  Pros:

• Easy to use
• Lets you schedule up to 30 posts per month for free. 
• The tool provides a preview option for Instagram

Cons:

It doesn’t auto-publish your posts. It lets you set only phone reminders for these posts. 

3. Tailwind 

Features:

• The tool offers color-coded tags where gray represents niche tags, green color for the best hashtags and red represents the competitive hashtags.
• You don’t have to perform rigorous searches for Instagram hashtags every month. The tool lets you add up to 30 hashtags for each list and add them into your caption with one click. 
• Your hashtags are considered spam by the viewers without a perfect caption. Our smart Hashtag finder draws in top Instagram hashtags that are relevant to your caption. 
• The Tailwind hashtag finder is an excellent Instagram scheduler where you can schedule your Instagram posts in advance and the tool automatically publishes your posts at the scheduled time. 
• Once you post on Instagram using the Tailwind tool, their powerful analytics finds out the best time for Instagram posting. The tool reschedules your post to a better time thus increasing the engagement rates and follower count. 

Pros:

• The tool has a user-friendly interface. 
• You can access the basic amenities of the tool in the free version.
• The hashtags you have selected are automatically posted as a comment 

Cons:

There is a possibility that you may get irrelevant hashtag suggestions

4. Flick 

Flick is one of the best hashtag research tools that helps you discover, manage and analyze hashtags on the Instagram platform. 

Features:

• Enter the niche you want and the tool offers more than 40 hashtag suggestions for each search query. It lets you check for banned/flagged hashtags so you are safe to include any of them in your Instagram posts. 
• This hashtag generator allows you to collect your favorite hashtags in separate locations and access them through phone, tablet, or computer. 
• The analytics feature of the tool comes with 20+ tracking metrics that inform you about what’s working and where you need to improve etc. 
• The tool has a 7-day free trial to let you explore the full potential of the tool. You also get 24/7 Customer Support to assist you in resolving your issues immediately.   

Pros:

• The setup is simple and straightforward.
• Plenty of tutorials and guides are available to assist you
• The platform provides advanced hashtag strategy tools.

Cons:

Suitable for Instagram only

5. Hashtagify

Hashtagify is one of the most popular LinkedIn hashtag research tools. Get real-time insights and analytics about hashtags on the Twitter platform. 

Features:

• Using the analytics tool, you can track any hashtag on Twitter and get an in-depth analysis of the trending hashtags, influential tags, and other relevant content. 
• Specifically, on platforms like Twitter and Instagram, hashtags play a major role in taking your business to your target audience. Improve your social media marketing strategy using hashtags. 
• Hashtags make sure that you hit on the nail and communicate directly with your target audience. 
• The tool supports multiple languages and several spelling variants so that you can use it with ease irrespective of the target location. 

Pros:

• The tool provides deep analytics
• It lets you track social media trends
• You can bookmark the top hashtags and find out them in less time. 

Cons:

More suitable for Twitter than Instagram

6. Bigbangram 

Features:

• According to the research, using more than 11 hashtags in your post increases engagement by up to 450% when compared to the posts without the hashtags. 
• Bigbangram is one of the best hashtag research tools that suggest relevant hashtags for your social media content using artificial intelligence. 
• Generate hashtags by inserting keywords, URLs, or photos. You can enter up to 5 keywords into the search box and the AI-powered search engine displays hashtags that match your keywords. 
• This tool has a database of over 12 million hashtags, regularly updated to produce real-time results with a variety of hashtags. 
• Never worry about getting banned/ shadowbanned on Instagram with the Bigbangram hashtag research tool. They provide a safe and legal way of promotion that is responsible for both short-term and long-term popularity growth. 
• You can access this Hashtag Generator tool through the website, or download the app on Google Play Store, and Apple Store

Pros:

• Easy-to-use tool
• Provides real-time hashtag analytics
• Gives a dedicated option to check trending hashtags
• Filters out hashtags that can get you shadowbanned

Cons:

May show limited results for certain keywords.

7. SISTRIX

Sistrix is the number one content marketing tool for all your marketing needs. 

Features

• Enter your search intent and the tool provides over 30 relevant hashtags that can be copied to your clipboard. 
• The tool offers a hashtag generator where you can search for up to 25 inquiries without any registration.
• It has a huge database of 7.7 million hashtags so in any niche you enter, there exist unique and creative hashtags on the go.
• When you get any doubt, the platform has a dedicated team of industry experts to solve your query instead of a chatbot. 

Pros:

• The tool comes with a huge database 
• Customizable dashboard

Cons:

• User interface can be friendlier

8. Display Purposes 

Display Purposes is a great website to discover popular hashtags for your Instagram account. 

 Features:  

• Though it doesn’t analyze your marketing campaign or provide detailed hashtag analytics, it effectively generates hashtags specific to your post. 
• The tool displays relevant hashtags on the website and filters out the banned or spammy tags.
• Instagram provides you the liberty to add up to 30 hashtags, unlike other social media platforms. While the maximum count is 30, it doesn’t mean that you have to use up everything. According to the study, 11 hashtags are enough to produce optimum results.
• Display purpose makes sure that those hashtags are relevant, high-performing, and to the point. 
• It is a free hashtag research tool that accurately shows how your hashtags are performing within the specific categories of your choice.   

Pros:

• You get advanced hashtag analytics for free
• You can know hashtag usage in various locations.
• The tool details the percentage of relevance and hashtag popularity
• You can select the hashtags manually or the auto mode will choose the relevant hashtags for you. 

Cons:

Possibility of some irrelevant hashtags in the search results.

9. Brand24 

Brand24 offers real-time hashtag analytics on social media platforms like Twitter, Instagram, Quora, TikTok, Telegram, YouTube, etc. 

 Features:  

• Brand24 is not only a hashtag monitoring tool but also provides performance analytics of the hashtags selected.  
• In the analytics tab of the tool, you get plenty of information about metrics like volume of mentions, social media reach of a hashtag, sentiment analysis around a hashtag, volume of engagement, etc. 
• You can identify people who use your hashtag the most through the influential hashtag mentions. 
• Out of all the social platforms, Brand24 is highly favorable on Twitter and Instagram to track the performance of your marketing campaigns. 
• The tool lets you generate custom reports to share insights. This data serves as a gold mine for social media managers in improving your content strategy and effectively reaching the target audience.
• The tool provides a 14-day free trial for you to try its features. After the free trial ends, the basic plan starts at $49 per month. 

Pros:

• User-friendly tool where you don’t require a lot of technical knowledge to operate it.
• Dedicated Customer Support team to address your issues immediately.
• Get faster alerts about online mentions and comments

Cons:

• Seems to be a little expensive. 
• There is a possibility to get spam results and irrelevant mentions for you while using this app. 

10. Kicksta

Kicksta is one of the best Instagram hashtag research tools that offer the simplest ways of increasing your brand reach or Instagram followers through its Hashtag Generator. 

Features:  

• If you use the right hashtags on Instagram, your post can end up on the explorer’s feed and also appear in front of an audience that is ready to engage with your brand. 
• Hashtags boost your engagement among your followers. The “top” option provides you with the most popular Instagram hashtags according to your niche.  
• If your followers want to see interesting hashtags, there is a “random” option on the hashtag generator search bar that recommends unique and creative hashtags you have never thought of. 
• There is another option called “best match” where you can get a variety of hashtags closely related to your search query. 
• Hashtags are spelling-sensitive. One minor spelling error and boom! Your tag grouping changes completely. From a list of hashtags provided by the tool, you can copy all of them to your device’s clipboard and paste them anywhere you want.
• When you are trying multiple hashtags on Instagram, tracking each of them can be difficult. The Kicksta Hashtag Generator presents the “My Hashtag Groups” feature that offers you an option to add tags to the group each time you use it. You can add or modify as many groups as you want and stay locally organized. 
• Whenever you want to view the saved hashtags, navigate to the hashtag generator and tap on the “View Hashtag Groups List” link. All your saved hashtags appear, ready to be copy-pasted on your next Instagram post.

Pros:

• User-friendly tool
• It lets you check the top posts for a particular hashtag.

Cons:

• Doesn’t display volume next to the hashtags
• No hashtag analytics 

Conclusion

We have listed the 10 best hashtag research tools for you. While each of them comes with its pros and cons, you can choose the most suitable one depending on what you want and the budget you have. Thanks for reading!